![]() ![]() These data-driven Store Analytics insights allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.Īt this time, Amazon doesn’t have plans to allow brands to target ads based on Store Analytics data. ![]() Additionally, advertisers running in-store campaigns such as digital signage will see associated performance metrics in their ad campaign reports. Through the secure Store Analytics dashboard, brands can access aggregated and anonymized data that includes averages, percentages and rankings on their product performance. With Store Analytics, brands will have access to details on how their products are discovered, considered and purchased in applicable stores to help them make decisions related to selection, promotions and ad campaigns. In an effort to improve the in-store shopping experience, Amazon has launched its Store Analytics service to provides brands with aggregated and anonymized insights about the performance of their products, promotions and ad campaigns at Amazon Go and Amazon Fresh stores in the United States with either Just Walk Out technology or Amazon Dash Carts.
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